Our Story
Souha's Journey: From a Home-Based Startup to a Flourishing Business
In the amazing city of Dubai, a young and ambitious Souha embarked on an entrepreneurial journey that was destined to sparkle as brightly as the gems she adored. A third-generation jeweler, Souha had always been fascinated by the art of jewelry making, a passion that was nurtured by her family's longstanding in the business.
In November 2019, while pursuing her degree in business administration at AUS, Souha decided to transform her passion into a business. Thus, ZS Jewelry was born, named after the initials of her own name and that of her beloved younger sister, Zina. The choice of the name was partly by chance—ZS was chosen because SZ was already taken on Instagram 😀.
Starting from her home, Souha, with the assistance of her mother, began crafting and selling a limited collection of jewelry pieces. Instagram became their storefront.
In September 2021, as the business was growing, Souha hired her first employee. Until then, it had been an intimate affair, with only her and her mother managing the business. This expansion was a testament to the growing demand for her unique designs.
By November 2021, almost two years after its inception, ZS Jewelry had a community of 20,000 followers on Social media and had served over 200 unique clients, a milestone that celebrated not only their beautiful creations but also their commitment to quality and customer satisfaction.
Souha's academic journey paralleled her entrepreneurial one, and in January 2023, she graduated with a degree in business administration. Her education, coupled with her hands-on experience, provided her with a robust foundation to drive her business forward.
By April 2021, her small venture was ready to expand. Souha established her company officially in the Dubai Multi Commodities Centre (DMCC) and moved into a shared office space in Almas tower in JLT, a significant step from her home-based beginnings.The year 2024 marked another significant achievement in her career. Souha completed her Diamond Grading and Colored Stones Grading certificates with the prestigious Gemological Institute of America (GIA) in London. This expertise allowed her to enhance the quality and authenticity of her jewelry, offering her clients nothing but the best.
Capitalizing on her newfound skills and growing market presence, Souha made another bold move in April 2024. She transitioned ZS Jewelry to a standalone location and expanded her team to five dedicated members. By then, the company had served over a thousand clients, and their fan base had surged to more than 40,000 followers across social media platforms.
Souha's story is a testament to the power of passion, heritage, and entrepreneurial spirit. From a humble start at her home with her mother by her side to owning a jewelry business in one of the world's most vibrant cities, Souha's journey continues to inspire and captivate. Each piece of jewelry from ZS is not just an accessory; it is a piece of art, a fragment of a dream realized, and a token of the legacy that Souha continues to build every day.
The ZS Jewelry Edge
ZS Jewelry: Dubai's Regulatory Excellence.
Licensed under DMCC 807117, we offer global luxury with strict compliance to UAE and international regulations. As a Dubai Diamond Exchange (DDE) member (DDE-807117) and part of Dubai Multi Commodities Centre (DMCC), affiliated with World Federation of Diamond Bourses (WFDB), we assure ethical practices and global accessibility.
Our Craftmanship
We work closely with suppliers, production partners and jewelers from all over the world committed to respect for human rights, health and safety, as well as exceptional craftsmanship, fairly sourced high-quality materials, and sustainable environmental impact.
Join Our Circle of Trust
ZS Jewelry is always on the lookout for new talent to help it grow. In our continuing expansion, we are looking for dynamic and energized prospects to fill multiple positions, including sales, customer service, and back office. Interested candidates are encouraged to e-mail their resume to careers@zsjewelry.ae they will be considered should future opportunities become available.
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